Rebranding one of England’s most diverse hospitality businesses to craft a timeless yet traditional brand

Rebranding one of England’s most diverse hospitality businesses to craft a timeless yet traditional brand, preserving its heritage of over 200 years.

Since 1807 Daniel Thwaites has been known for its well-established brewery and pubs across England. With a growing collection of pubs, inns, hotels and spas, they decided it was time to refresh and create a timeless mother brand which encompasses the rich heritage and strong family values. An incredible journey that we are honoured to have led.

The focus was on crafting a timeless typographic logo with a colour scheme that is contemporary whilst also preserving the traditional charm of the brand.

The Daniel Thwaites story and brand usage was all captured and beautifully presented into a 100-page brand book. We extended our creative efforts to overhaul the websites for Daniel Thwaites, all their inns and the new Langdale Chase hotel. This then seamlessly transitioned into producing digital and printed materials for food menus, table talkers, room information collateral and seasonal campaigns.

  Return to home